Google considers a variety of things when it determines which local businesses to display in search results and which ones to filter out.
Local Citations & Online Reviews are two big signals to pay attention to when optimizing for local search results.
Why? It's as simple as, "Google says so". However, creating local business listings and generating reviews can be toilsome and boring. It’s exciting to get your best data together and ready to show off the the world, but it isn’t all that fun to enter that data over and over again into the forms of the various platforms. This has led to the rise of automated solutions for active location data management like AGMC Local.
What is AGMC Local?
AGMC Local is an all-in-one platform that lightens the load, reduces human error, and leaves your team free to focus on more creative projects:
- Local Citations:
- Scan your online business presence to see what is accurate, inaccurate, or missing completely.
- Fill out a single form, distributing your data to high-quality platforms and continuously monitoring it for progress and any changes.
- Online Reviews
- Generate positive reviews by reaching out to your best customers via email or text message using a simple system.
- Easily respond to reviews in your dashboard. All reviews are aggregated in one place, allowing you to easily keep track of what is being said about you online, and to respond accordingly.
- SEO Monitoring
- Keep track of how well you are ranking for your top 50 keywords on Google, Yahoo!, and Bing.
Run a Free Scan Of Your Business
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Other sources linking to your website
If verified data sources (Better Business Bureau, professional organizations and associations, chambers of commerce, online directories, etc.) link to your website, that can have an impact on whether or not you show up on Google's radar. Make sure that your business is listed on as many high-quality and authoritative online directories as possible – and ensure that the information about your business – especially your company's Name, Address and Phone Number (NAP) -- is consistent and accurate.
Our AGMC Local tool allows you to run an online scan of your business right here on our website.
Just enter in your business information as you would want it to ideally appear online, and we'll scan over 40 websites to see how accurate your business information is.
generating, monitoring, and responding
If everything else is equal, do you have more 5-star reviews than your competition? If so, you will probably show up in the local search results instead of your competitors. Google is one of the few review sites that encourages businesses to proactively ask customers to leave reviews. Take that as a clue to ask customers to give you great reviews not only on your Google My Business listing, but also on third-party review sites like Facebook, Yelp, and others.
Once you start generating reviews, it is important to respond to them. Interacting with your customers online is not only beneficial for customer relations, but it can also be a signal to Google that can positively impact your local search ranking results.
Does generating, monitoring, and responding to reviews sound like a daunting task? it doesn't have to be. Contact Us and check mark the AGMC Local box. We'll show you how easy it can be.
Still reading? You must be really interested in local seo...
...And that's a good thing.
According to MOZ (pretty much the Godfather of SEO), local citations significantly influence two scenarios relating to local businesses:
Local citations impact local search engine rankings.The number of citations a business accrues, the accuracy of the data they feature, and the quality of the platforms they exist on all influence rankings. Search engines like Google amass data about each business. If what they encounter is accurate, the search engine trusts the validity of the data, which is believed to strengthen the business’ chance of ranking well. However, if the data search engines encounter is inconsistent, this trust is eroded, lessening ranking opportunities.
Local citations impact consumers. Accurate citations help people discover a local business, which can result in web, phone, and foot traffic, culminating in transactions. Inaccurate citations, however, can misdirect customers, leading to loss of reputation and revenue.